I've gone past this sign on California Avenue many times on foot or bicycle. I like it.

   

This is just a block or so beyond the Bicycle Friendly Community sign. I went back another evening and got the second shot after dark because it is so much easier to read.



This business and the one in the picture below are in the shopping center behind the bus stop photographed above. They have both been here since before the dot com bubble popped. This one has much more of a "place to go" feel than the one below, which seems like the kind of place where you get something to take home and play on your own machine.



I look at this shop and I wonder how much it matters that 510 is the area code over in Alameda County.